AI Search (GEO) What's Changed and What You Need to do About it
Search stopped being ten blue links and nobody sent a memo. People ask a chatbot, get an answer, and never visit your site. Your traffic chart will tell you eventually, but by then you're playing catch-up. This session covers what replaced search, how those answers get built, and what to change on your site before it becomes urgent.
Format
Keynote or workshop — 45 to 75 minutes
Who it's for
Marketing, comms, and digital teams
What you'll walk away with
- How an AI answer gets assembled, and which sources it reaches for.
- The changes worth making to your site this quarter, in rough order of payoff.
- Why being cited matters more than ranking now, and what that does to your content plan.
- How to measure any of this when the click never happens.
How the session runs
What actually changed
A quick tour of where the traffic went — AI overviews, chat assistants, in-app answers — and what the numbers look like across industries. Some of it is overstated. Some of it really isn't.
Getting cited, not just crawled
Structure, clarity, and the unglamorous technical work that makes your content easy for a model to quote. Plus why your best-performing page is probably the wrong shape for this.
Measuring in the dark
What to track when there's no click and no referrer. Practical approaches we're using now, including the ones that are honestly still a bit of a guess.