DataGenerative Engine Optimization
AI Search (GEO) What's Changed and What You Need to do About it
Over 65% of all web searches are now getting answers without clicking through to a website. That means today your primary audience is a robot and the purpose of your website has shifted. How do you prepare for something that's changing so rapidly?
Format
Keynote or workshop — 45 to 75 minutes
Who it's for
Marketing, comms, and digital teams
What you'll walk away with
- How AI has changed the world of search and what it looks for
- The changes worth making to your site and in what order
- Strategic changes to your content plan and how you choose your topics
- How to measure any of this when the click never happens.
How the session runs
What actually changed
A quick tour of where the traffic went (AI overviews, chat assistants, in-app answers) and what the numbers look like across industries.
Getting cited, not just crawled
Structure, clarity, and the unglamorous technical work that makes your content easy for a model to quote.
Measuring in the dark
What to track when there's no click and no referrer. Practical approaches to understanding what happened to the now invisible customer